PAID ADS
Paid Ads Specialist · Growth Marketer · Lagos, Nigeria

I Run Ads.
Brands Run
To The Bank.

I'm Micheal Omole — a paid ads specialist and growth strategist who turns ad spend into measurable revenue. Meta, TikTok, Google — I build the systems that fill your pipeline and scale your sales.

Book a Free Strategy Call →View Case Studies
3+
Years in Paid Ads & Direct Response
30
Day Results Guarantee
META · TIKTOK · GOOGLE
Platforms I Manage Daily
NGN → $
Clients from Lagos to New York, Ontario, Kuwait, UAE, Brisbane & more
Meta Ads
TikTok Ads
Google Ads
Ad Creative Strategy
Sales Funnels
Landing Pages
Email Flows
Retargeting Campaigns
Audience Research
A/B Testing
ROAS Optimization
Conversion Rate Optimization
Meta Ads
TikTok Ads
Google Ads
Ad Creative Strategy
Sales Funnels
Landing Pages
Email Flows
Retargeting Campaigns
Audience Research
A/B Testing
ROAS Optimization
Conversion Rate Optimization
Who I Am

Not just an ads guy.
A revenue architect.

Let me be straight with you — I've seen brands pour money into ads and get nothing back. That used to frustrate me. Now it drives me.

I'm Micheal Toluwani Omole. I grew up understanding people before I ever touched an ad account. My B.Sc. and M.Sc in Psychology wasn't a detour — it became my secret weapon. I understand why people scroll past your ad, why they click but don't buy, and what makes them pull out their card without hesitation.

Nearly three years ago, I moved from writing copy to building entire growth systems. Today I manage paid campaigns on Meta, TikTok, and Google — building funnels, writing ad creative, and engineering every touchpoint from cold scroll to closed sale.

My clients are DTC brands, med spas, fashion labels, real estate agents, and service businesses across Nigeria, the UK, Australia, South America, Asia and North America. What they all have in common: they came in wanting more customers, and left with a system that delivers them predictably.

"You make it. I make people want it — and more importantly, I make them buy it."

🧠 Psychology-Powered Ad Strategy

B.Sc and M.Sc in Psychology. I don't guess at what motivates buyers — I studied it for years. Every ad I write is engineered around the psychology of desire, urgency, and decision-making.

🎯 Direct Response Foundation

Nearly 3 years in direct response copywriting before moving into paid ads. That means every campaign I run is built around one goal: conversion. Not reach, not awareness — revenue.

📋 APHRM Certified

Certified in HR and organizational behaviour. I understand how businesses actually work internally — making me a smarter partner, not just a vendor.

🌍 Lagos-Based. Globally Effective.

I run campaigns for brands in Nigeria, the UK, the USA, Asia, and Australia simultaneously. Time zones don't slow me down. Results are my only KPI.

🛡️ 30-Day Results Guarantee

I back every engagement with a hard guarantee. If you don't see measurable progress in 30 days, I keep working — at zero additional cost — until you do.

What I Offer

Paid ads services built for
one thing: your revenue.

Every service I offer feeds directly into your paid acquisition engine — from the ad itself to the page it lands on to the emails that follow up.

01

Meta Ads Management

Full-funnel Meta campaigns — audience research, creative strategy, ad copywriting, A/B testing, and ongoing ROAS optimization. I manage your budget like it's my own money.

FacebookInstagramRetargeting
02

TikTok Ads

Native-feeling creatives that stop the scroll. I build TikTok ad strategies that blend into the feed — UGC-style, trending formats, and direct response hooks that drive clicks and purchases.

TikTok AdsCreative BriefSpark Ads
03

Google Ads

Search, Shopping, and Performance Max campaigns targeting buyers with high purchase intent. If someone is searching for what you sell, I make sure your ad is the first thing they see.

SearchShoppingPMax
04

Ad Creative & Copywriting

The ad copy that stops them. The hook that makes them stay. The CTA that makes them click. Direct response copywriting built on buyer psychology — not guesswork.

Ad CopyVSLsCreative Briefs
05

Landing Page & Funnel Build

High-converting landing pages that match your ad's promise and close the sale. I build the full funnel — from the click all the way to the thank-you page — to eliminate leaks.

Landing PagesSales FunnelsCRO
06

Paid Ads Audit

Already running ads? I'll dissect your current campaigns — account structure, creative, targeting, and funnel — and give you a prioritized roadmap to cut wasted spend and improve ROAS.

Account AuditStrategyRoadmap
Case Studies

Real campaigns.
Real numbers.

Detailed breakdowns of two real campaigns — what the problem was, what I built, and what happened as a result.

Case Study 01 · Facebook & Instagram Ads

From Zero Results to a Full Sales Pipeline with Meta Ads

The Situation

A Nigerian fashion brand was running Facebook ads with zero strategy — boosting posts with no targeting, no funnel, no tracking. They were spending money and getting nothing back. Engagement looked decent on the surface, but zero conversions, zero DMs from buyers, and zero attributed sales.

What I Was Hired To Do

Build a full Meta ads system from scratch: audience strategy, campaign structure, ad creative, landing page alignment, and retargeting. The brief was simple — stop wasting money and start making it.

Discuss this case →
3X
Return on Ad Spend
From wasted boosted posts to a structured campaign generating ₦3 for every ₦1 spent
↓68%
Cost Per Result
Reduced CPR significantly through audience segmentation and creative testing
4
Ad Sets Tested
Broad, interest-based, lookalike, and retargeting audiences tested simultaneously
2 Wks
To Profitability
First profitable week arrived 14 days after campaign launch
Phase 1 — Diagnose & Restructure

Audited the existing ad account. Found zero pixel setup, no conversion events, and no campaign objective aligned to purchases. Rebuilt the account from scratch: installed pixel, set up standard events, and configured a purchase-objective campaign with proper campaign budget optimization.

Phase 2 — Creative & Audience Build

Wrote 6 ad creatives — 3 video scripts and 3 static hooks — all built around the brand's top-selling products and buyer pain points. Tested 4 audience sets: broad Nigerian women, interest stacks, 3% LAL from page engagers, and a retargeting set for profile visitors. Each ad used a direct response hook, clear offer, and urgency CTA.

Phase 3 — Optimize & Scale

After week 1, cut 2 underperforming ad sets. Doubled budget on the LAL and retargeting audiences. Tested 2 new creatives based on the winning hook style. By week 3, ROAS stabilized at 3x. Introduced a post-purchase email sequence to increase LTV from the same ad spend.

Case Study 02 · Landing Page + Conversion Optimization

Landing Page Rebuild That Turned Ad Clicks into Paying Clients

The Situation

A service brand was running paid traffic to their homepage. The problem? The homepage was built to look good — not to convert. Visitors landed, scrolled, and left. Click-through rate from the ads was solid at 3.2%, but the page converted at less than 0.5%. Every click was a wasted naira.

What I Was Hired To Do

Build a dedicated landing page that matched the ad's message, spoke to the visitor's specific pain point, and moved them to one single action: book a call or buy. No distractions. No navigation. Just one clear path to conversion.

Discuss this case →
4.8%
Conversion Rate (After)
Up from 0.5% — a 9.6x increase in visitors converting to leads
↓72%
Cost Per Lead
Same ad budget, same traffic — dramatically cheaper leads from better page performance
8 Sec
Above-the-Fold Hook
Redesigned hero section communicates offer value in under 8 seconds of reading
1 CTA
Single Conversion Path
Removed all navigation and secondary links — every element points to one action
Phase 1 — Heuristic Audit

Ran a full heuristic analysis of the existing page against the ad creative. Found 7 critical friction points: mismatched messaging, no clear headline benefit, 4 competing CTAs, no social proof above the fold, slow page load, no urgency trigger, and a form with 8 fields. Documented every fix in a prioritized audit report.

Phase 2 — Page Rebuild

Rebuilt the page end-to-end using the Grand Slam Offer framework. Hero section led with the biggest outcome the buyer wants. Wrote a headline in under 12 words that mirrored the ad's hook. Added testimonials above the fold. Reduced the form to 3 fields. Built a countdown urgency element and a risk-reversal guarantee block. One CTA button. Repeated three times.

Phase 3 — A/B Test & Iteration

Set up two variants: original rebuilt page vs. a version with a video testimonial replacing the text testimonials. Video version won by 22% on conversion rate. Implemented the winning variant as the permanent page. Connected to email automation: every form submission triggered a 3-email welcome and booking nudge sequence within 24 hours.

How It Works

Four steps from "let's talk"
to ads that actually convert.

01

Free Strategy Call (30 Min)

We talk about your brand, your current ad performance (or lack of it), and your growth goals. I ask the hard questions. No pitch, no pressure — just clarity on whether we're a good fit.

02

Paid Ads Audit & Game Plan

I deep-dive your ad account, landing pages, and funnel. I identify what's costing you money and build a custom campaign plan — including audience strategy, creative direction, and budget allocation.

03

Build, Write & Launch

I build the campaigns, write every piece of ad copy and creative brief, set up tracking and pixel events, and launch. You review and approve — nothing goes live without your sign-off.

04

Optimize, Test & Scale

Weekly optimization reports. Ongoing A/B testing of creatives and audiences. What's working gets more budget. What isn't gets replaced. The goal is consistent, scalable ROAS — not a one-week spike.

30Day Guarantee

Results or I Work for Free

Every engagement comes with a 30-day results guarantee. If you don't see measurable, agreed-upon improvement in 30 days — whether that's a lower CPL, improved ROAS, or more booked calls — I continue working at zero additional charge until we get there. That's not a pitch. That's my policy.

Ready?

Stop burning
ad spend.
Start scaling.

Book a free 30-minute strategy call. I'll look at what you're currently running, tell you exactly what's wrong, and show you what I'd do differently — zero obligation.

Book My Free Strategy Call →Send an Email
Instagram
@micheal_omole_
Book a Call
calendly.com/michealomole
Email
michealsales04@gmail.com
Based In
Lagos, Nigeria 🇳🇬